A famous name to many in the trade, the Big Wipes team challenged us to encourage more sales and more visitors to their expo stand. Enter our super hero characters Big Wipe and sidekick Power Spray! We commissioned a designer to write a comic strip, which appeared in key journals and we hired actors to bring them to life at the exhibitions, using their super powers to guide tradespeople to the Big Wipes stand.
When Chippindale Plant wanted to celebrate its 70-year heritage it turned to Build PR. We produced the content and secured trade and regional press coverage for these leaders in their field. We were so successful Chippindale Plant asked us to announce the opening of its York Depot, securing coverage in the Yorkshire Post.
Epicor is just one of the large software companies we have worked for. Engaged to raise awareness of its BisTrack ERP product, we consistently secured coverage across the builders merchant and electrical wholesaler press. This included a Roundtable with key clients and stakeholders, aligning Epicor further with this vibrant industry. We also put our skills to good use to produce BisTrack News, a quarterly newsletter for Epicor BisTrack customers.
When you work for one of the greatest hand tool manufacturers in the world you have to know your pliers. Our PR support includes securing product tests, organising trips to the German headquarters, booking adverts and producing fun and engaging social content for a vibrant online community.
As the focus on energy efficiency continues to grow, we secure valuable coverage for Elmhurst Energy across construction, local authority, housing and landlord media.
National Tyre Distributors Association
NTDA’s members include such famous names as Kwik Fit, Bridgestone and Continental Tyres. We have secured national, regional and trade press coverage for the NTDA and its striking safety campaigns against the danger of part worn tyres. We produced a monthly news bulletin distributed to all members and in 2018, working closely with the NTDA, produced a Manifesto for Change, to help improve safety in the tyre industry. In 2019 our creative team followed this up with a hard-hitting safety campaign, with materials made available to NTDA members to display in-store and online.
We launched Proxibid, a US-based auction site for plant and equipment as well as other high value items, into the UK, securing national, regional and consumer coverage for the big ticket auctions regularly hosted on the site.