Leading pump manufacturer DAB Pumps wanted to launch its award-winning e.sybox low water pressure pump to the UK marketplace, reaching specifiers, distributors and installers who would fit the product. We created the above and below the line campaigns, ensuring that both complimented each other for maximum effect. The PR strategy was based on highlighting the benefits of the e.sybox and aligning DAB pumps with target trade consumers. Further print coverage was confirmed by bringing editors to the Italian HQ to showcase DAB Pump’s attention to quality and innovation, a vital differentiator in a highly competitive sector. We achieved press coverage in every trade magazine, including step by steps and technical features. The product launch reached 1.5 million readers, Twitter followers grew by 484% and there was a 122% growth in Facebook engagement. We helped position DAB Pumps as the market leader.
From start up to an established global player in the rail industry, our support for remote condition monitoring specialists Perpetuum has included PR, advertising, brochures, exhibition stand design, social media support, strategic counsel and branding.
Institute of Administrative Management (IAM)
Epicor is just one of the large software companies we have worked for. Engaged to raise awareness of its BisTrack ERP product, we consistently secured coverage across the builders merchant and electrical wholesaler press. This included a Roundtable with key clients and stakeholders, aligning Epicor further with this vibrant industry. We also put our skills to good use to produce BisTrack News, a quarterly newsletter for Epicor BisTrack customers.
We produced a video for this leader in the Automotive industry designed to show its US market its size, resource and backing in the UK.
We have been commissioned to create content by some of the biggest global companies. Arm engaged us to write case studies on the incredible power of its software tools.
The Chartered Quality Institute (CQI) commissioned us to write its training brochure for its IRCA brand. The project was delivered ahead of schedule and was designed to emphasise the prestige of the CQI and its brand worldwide.
Our project work with BASEC included strategic counsel for the CEO, messaging frameworks and hosting a film crew at BASEC’s HQ in Milton Keynes.
We connect our clients to their customers, and that’s exactly what we did for Tradify, the job management App for the construction industry. We secured tons of coverage for the UK launch by giving the right advice on which channels to use and when.
We love working with innovators, and we helped to launch US-based Stockpile Reports’ Lite App to the UK construction market, including into the mining and quarrying sector. We identified the key channels and secured publicity for this incredible stockpile measurement tool.