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At Build Public Relations we connect clients with customers. We have secured considerable trade press coverage for all our clients, helped boost social media presence, altered customer perspectives and many clients have ultimately seen a clear growth in product sales. Here are just some examples of our work.

CASE STUDIES 1

Carhartt

Carhartt

Carhartt is the authentic workwear brand founded in 1889 in Detroit, Michigan, USA. For more than 130 years, Carhartt has been known for its rugged construction, innovative designs, exceptional quality standards, durability and comfort. We are proud to say that Carhartt chose Build PR to secure coverage in the key construction titles in the UK, promoting the brand into the supply chain and to hard working men and women. 

 

Build PR devised a “push and pull” PR strategy, pushing coverage into the merchant and wholesaler media sector while pulling sales through the supply chain with significant levels of coverage in the end user titles. The result has been increased enquiries from stockists, directly from the editorials written and placed by Build PR. 

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Fergus

Fergus

Fergus is the brainchild of Dan Pollard, a veteran Tradie from New Zealand. He dreamed it up a few years ago, while he was knee deep in the trenches of running his own trades business. After going bust once and burning out once, Dan figured out that a trades business needs proper systems in place to keep it running – without running its owner into the ground. Today Fergus is the leading job management software for trades businesses.

 

In 2022, Build PR was engaged by the UK team at Fergus to launch the software to the UK trade, increasing brand awareness, growing the user base and building trust in the brand. Thanks to a launch campaign which included helpful business advice features, press engagement and fun competitions Fergus has seen the UK PR bring real results in terms of sign ups and brand recognition. 

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Samac

Samac

Samac Fixings has grown its product range to over 6,000 products across eye-catching and award-winning trade friendly brands, including the Performance range, Viper Collated Nails, Atlas Fixings and Rooftec products. Build PR works with Samac to promote its products to end users and merchants in the building and roofing industry with press releases, features and photoshoots bringing it products alive. The results have seen the company feature in the leading titles across the sector, growing brand awareness and positioning the company as a leading supplier to independent merchants.

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Cistermiser

Cistermiser

One of the UK’s leading names in the design and manufacture of water and energy saving solutions, Build PR has been tasked with reaching specifiers, installers and merchants. Using our unsurpassed contacts book, great messaging and savvy tactics, Build PR has gained significant results in key titles as well as hosting key editors on the company’s stand at InstallerSHOW.

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Keraflo

Keraflo

Another famous name in the sector, Keraflo knows water management and its storage will only become more relevant as this precious resource becomes more scarce. Build PR is helping Keraflo with its PR and messaging to answer the questions its customers have in order to meet stringent regulations and water safety requirements.

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Talon

Talon

Build PR gets passionate about products - even the humble pipe clip gets us going! That is especially true when you see the incredible installations Talon’s products are used for. Now the home of PipeSnug, which we launched to the world in 2017, thanks to Build PR, Talon is expanding its publicity horizons and really showing the trade the incredible value in every one of its products.

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Hikmicro

HIKMICRO

When this global giant in temperature measurement and detection wanted brand building PR and technical copywriting services it settled on Build PR. From brochures, to in depth reports and presentations for the company, we have also secured the brand some top coverage in the leading industry titles.

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Arctic Hayes

Arctic Hayes

Here at Build PR we are good at changing minds. Arctic Hayes’s Pipe Freeze products are a game changer for plumbing and heating installers, but some are too stuck in their ways to use it. Through step by steps, testimonial editorials and myth busters we set about successfully showing the trade just how effective these great products are.

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ARMD

A R M D

ARMD chose Build Public Relation to launch its ground breaking tool insurance platform to the trade. 

 

The Build PR team defined ARMD’s positioning, key messages and tactics and got to work on issue-based features that struck a chord with those most affected by tool theft. 

 

With KPI’s linked to App downloads and driving traffic to the ARMD platform, Build PR is working to gain trust for its client and change the minds of an audience reluctant to get themselves insured. 

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As Ramsay

A S Ramsay

An outstanding and dynamic Major Works contractor based in London and the South East, we were tasked with establishing blog writing, social media and video for their new websites. Our videos of their incredible projects at Butler’s Wharf and Battersea helped show off the company’s commitment to excellence.

Spectre

Spectre

Build PR helped to raise brand awareness of this bold brand with the trade, producing eye catching social content and gathering hundreds of fans through competitions, social engagement and press coverage. Using our contacts we also got them featured on a leading You Tube channel leading to tens of thousands of views and peer recommendations.

Mcalpine Plumbing Products

McAlpine Plumbing Products

A famous name in the plumbing and heating industry, McAlpine Plumbing Products and Build PR are partnering on the launch of the company's first ever product launch that isn’t a non-plastic fitting. We are proud to be working with this Glasgow-based company with over 100 years’ of history! 

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Pipe Snug

PipeSnug

Build PR helped company founders Chris and Alex launch the unique PipeSnug product to the trade, offering expert advice and building awareness within the industry. We secured press coverage in well-known and widely-read trade publications and helped raise the profile of the product through social media videos and regular posts. PipeSnug has seen great results, and Chris and Alex have now secured nationwide merchant distribution for their innovative product. 

Condensate Pro

Condensate Pro

Build PR launched Condensate Pro to the plumbing and heating sector. We raised brand awareness by boosting press coverage and built key connections for the company across the industry. Condensate Pro has now achieved its aim of securing merchant distribution.

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HB42

HB42

Sustainability is a huge issue for the construction industry. When Hilton Banks launched its best selling Ultimate All-in-One Sealant & Adhesive in Eco Foils, we obtained coverage across the trade press with features that ran for several months. Our support also included social media posts, videos and press visits to Hilton Banks.

Grant UK

Grant UK

We have worked with Grant UK, a leader in home heating solutions, including renewables, for many years. We have produced consistent press releases and features on a monthly basis for Grant. But we also understand the issues and legislation affecting the construction industry and were able to support our favourite home heating specialists produce its ground breaking 2030 Vision strategic document, covering forthcoming changes to the Building Regulations and heating technologies.

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Hitachi Power Tools

Hitachi Power Tools

How do you cut through the PR noise in the power tool industry? By organising the Bathtub Challenge of course! As well as a full public relations and social media service, Build PR developed the concept of pitting the trades against each other in a challenge like no other. Cue tens of thousands of views, hundreds of thousands of opportunities to see the Hitachi brand in print and highly commended award at the Construction Marketing Awards.

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Hikoki Power tools

HIKOKI Power Tools

Press events are a speciality of ours. When Hitachi Power Tools became HiKOKI Power Tools we oversaw the rebranding and ran a strategic and tactical messaging campaign. Working closely with this great client, we ensured key editors attended the launch event, the name change was covered prolifically in the trade press and the new key messages were highlighted across digital and social media.  

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