SERVICES
SERVICES
SERVICES
SERVICES
SERVICES
We connect construction brands to their customers.
Our friendly team delivers our services in line with our values;
We connect construction brands to their customers.
Our friendly team delivers our services in line with our values;
We connect construction brands to their customers.
Our friendly team delivers our services in line with our values;
At Build Public Relations we connect clients with customers. We have secured considerable trade press coverage for all our clients, helped boost social media presence, altered customer perspectives and many clients have ultimately seen a clear growth in product sales. Here are just some examples of our work.
CASE STUDIES 1
Carhartt
Carhartt is the authentic workwear brand founded in 1889 in Detroit, Michigan, USA. For more than 130 years, Carhartt has been known for its rugged construction, innovative designs, exceptional quality standards, durability and comfort. We are proud to say that Carhartt chose Build PR to secure coverage in the key construction titles in the UK, promoting the brand into the supply chain and to hard working men and women.
Build PR devised a “push and pull” PR strategy, pushing coverage into the merchant and wholesaler media sector while pulling sales through the supply chain with significant levels of coverage in the end user titles. The result has been increased enquiries from stockists, directly from the editorials written and placed by Build PR.
Fergus
Fergus is the brainchild of Dan Pollard, a veteran Tradie from New Zealand. He dreamed it up a few years ago, while he was knee deep in the trenches of running his own trades business. After going bust once and burning out once, Dan figured out that a trades business needs proper systems in place to keep it running – without running its owner into the ground. Today Fergus is the leading job management software for trades businesses.
In 2022, Build PR was engaged by the UK team at Fergus to launch the software to the UK trade, increasing brand awareness, growing the user base and building trust in the brand. Thanks to a launch campaign which included helpful business advice features, press engagement and fun competitions Fergus has seen the UK PR bring real results in terms of sign ups and brand recognition.
Samac
Samac Fixings has grown its product range to over 6,000 products across eye-catching and award-winning trade friendly brands, including the Performance range, Viper Collated Nails, Atlas Fixings and Rooftec products. Build PR works with Samac to promote its products to end users and merchants in the building and roofing industry with press releases, features and photoshoots bringing it products alive. The results have seen the company feature in the leading titles across the sector, growing brand awareness and positioning the company as a leading supplier to independent merchants.
A R M D
ARMD chose Build Public Relation to launch its ground breaking tool insurance platform to the trade.
The Build PR team defined ARMD’s positioning, key messages and tactics and got to work on issue-based features that struck a chord with those most affected by tool theft.
With KPI’s linked to App downloads and driving traffic to the ARMD platform, Build PR is working to gain trust for its client and change the minds of an audience reluctant to get themselves insured.
A S Ramsay
An outstanding and dynamic Major Works contractor based in London and the South East, we were tasked with establishing blog writing, social media and video for their new websites. Our videos of their incredible projects at Butler’s Wharf and Battersea helped show off the company’s commitment to excellence.
Spectre
Build PR helped to raise brand awareness of this bold brand with the trade, producing eye catching social content and gathering hundreds of fans through competitions, social engagement and press coverage. Using our contacts we also got them featured on a leading You Tube channel leading to tens of thousands of views and peer recommendations.
McAlpine Plumbing Products
A famous name in the plumbing and heating industry, McAlpine Plumbing Products and Build PR are partnering on the launch of the company's first ever product launch that isn’t a non-plastic fitting. We are proud to be working with this Glasgow-based company with over 100 years’ of history!
PipeSnug
Build PR helped company founders Chris and Alex launch the unique PipeSnug product to the trade, offering expert advice and building awareness within the industry. We secured press coverage in well-known and widely-read trade publications and helped raise the profile of the product through social media videos and regular posts. PipeSnug has seen great results, and Chris and Alex have now secured nationwide merchant distribution for their innovative product.
Condensate Pro
Build PR launched Condensate Pro to the plumbing and heating sector. We raised brand awareness by boosting press coverage and built key connections for the company across the industry. Condensate Pro has now achieved its aim of securing merchant distribution.
HB42
Sustainability is a huge issue for the construction industry. When Hilton Banks launched its best selling Ultimate All-in-One Sealant & Adhesive in Eco Foils, we obtained coverage across the trade press with features that ran for several months. Our support also included social media posts, videos and press visits to Hilton Banks.
Grant UK
We have worked with Grant UK, a leader in home heating solutions, including renewables, for many years. We have produced consistent press releases and features on a monthly basis for Grant. But we also understand the issues and legislation affecting the construction industry and were able to support our favourite home heating specialists produce its ground breaking 2030 Vision strategic document, covering forthcoming changes to the Building Regulations and heating technologies.
Hitachi Power Tools
How do you cut through the PR noise in the power tool industry? By organising the Bathtub Challenge of course! As well as a full public relations and social media service, Build PR developed the concept of pitting the trades against each other in a challenge like no other. Cue tens of thousands of views, hundreds of thousands of opportunities to see the Hitachi brand in print and highly commended award at the Construction Marketing Awards.
HIKOKI Power Tools
Press events are a speciality of ours. When Hitachi Power Tools became HiKOKI Power Tools we oversaw the rebranding and ran a strategic and tactical messaging campaign. Working closely with this great client, we ensured key editors attended the launch event, the name change was covered prolifically in the trade press and the new key messages were highlighted across digital and social media.
