SERVICES
SERVICES
SERVICES
SERVICES
SERVICES
We connect construction brands to their customers.
Our friendly team delivers our services in line with our values;
We connect construction brands to their customers.
Our friendly team delivers our services in line with our values;
We connect construction brands to their customers.
Our friendly team delivers our services in line with our values;
At Build Public Relations we connect clients with customers. We have secured considerable trade press coverage for all our clients, helped boost social media presence, altered customer perspectives and many clients have ultimately seen a clear growth in product sales. Here are just some examples of our work.
CASE STUDIES 1
Carhartt
Carhartt is the authentic workwear brand founded in 1889 in Detroit, Michigan, USA. For more than 130 years, Carhartt has been known for its rugged construction, innovative designs, exceptional quality standards, durability and comfort. We are proud to say that Carhartt chose Build PR to secure coverage in the key construction titles in the UK, promoting the brand into the supply chain and to hard working men and women.
Build PR devised a “push and pull” PR strategy, pushing coverage into the merchant and wholesaler media sector while pulling sales through the supply chain with significant levels of coverage in the end user titles. The result has been increased enquiries from stockists, directly from the editorials written and placed by Build PR.
Fergus
Fergus is the brainchild of Dan Pollard, a veteran Tradie from New Zealand. He dreamed it up a few years ago, while he was knee deep in the trenches of running his own trades business. After going bust once and burning out once, Dan figured out that a trades business needs proper systems in place to keep it running – without running its owner into the ground. Today Fergus is the leading job management software for trades businesses.
In 2022, Build PR was engaged by the UK team at Fergus to launch the software to the UK trade, increasing brand awareness, growing the user base and building trust in the brand. Thanks to a launch campaign which included helpful business advice features, press engagement and fun competitions Fergus has seen the UK PR bring real results in terms of sign ups and brand recognition.
AMDEA
Driving the Conversation for the UK Appliance Industry
Build PR acts as the strategic communications engine for the Association of Manufacturers of Domestic Appliances (AMDEA), representing over 80% of the domestic appliance industry. We deliver a multi-channel PR strategy that spans highly targeted trade communications, broadcast, high-impact national issues-led campaigns based on original, data-driven research.
​
Our work ensures AMDEA is positioned not just as a representative body, but as an authoritative thought leader driving the agenda on the issues that matter most: from the transition to net zero and the circular economy, to consumer safety and the cost-of-living crisis.
​
The AMDEA Consumer Insight Report
A cornerstone of our strategy is the creation and launch of the AMDEA Quarterly Consumer Insight Report.
In a rapidly changing landscape shaped by technological advancement and economic pressure, we recognised the need for original, robust data to anchor AMDEA's communications. We developed this comprehensive barometer — based on a nationally representative sample of 2,000 UK adults — to track exactly how consumers feel about their home appliances.
​
The insights we uncover provide a powerful platform for media engagement and policy lobbying.
​
National PR: Tackling the Big Issues
We don't just secure coverage; we shape national debates. Build PR leads AMDEA's national media relations on critical, issues-led stories.
​
A prime example is our recent "Red Tape" Campaign opposing the proposed UK Mandatory Water Efficiency Labelling Scheme (MWELS). We identified that forcing manufacturers to display a second, visually similar water efficiency label using different calculation methods to the existing energy label would cost the industry over £28 million — a cost inevitably passed to households — while actively confusing consumers.
​
We took this fight to the national media, arguing for simpler, clearer labelling and less red tape.
​
The Results:
Our national campaign delivered massive, widespread impact, ensuring AMDEA's voice was heard by consumers and policymakers alike. The coverage book for this single campaign speaks for itself:
• 34 Pieces of Coverage across print, online, social, and broadcast media.
• 177 Million Audience Reach (combined publication-wide audience figures).
• Over 8 Million Broadcast Listeners and Viewers across the UK and Northern Ireland.
Cherne Industries
Taking a US Leader into the DACH Market
Cherne is the global leader in pipe plugs, testing equipment, and maintenance solutions for the waterworks, plumbing, and underground construction industries.
Cherne had a clear ambition: to build a meaningful media presence in the DACH region — Germany, Austria, and Switzerland — one of Europe's most significant markets for pipeline infrastructure, construction, and environmental technology. With IFAT Munich, the world's leading trade fair for water, sewage, waste, and raw materials management, providing the perfect platform, Cherne wanted to arrive at the expo not simply as an exhibitor, but as a brand that the region's key editorial voices already knew and wanted to speak to.
They came to Build PR to make that happen.
Build PR took a strategic, structured approach to transforming Cherne's IFAT presence into a genuine media relations launch pad for the DACH region.
We began by defining Cherne's key messages for the European market — distilling the brand's core proposition around product innovation, quality, and reliability into language and narratives that would resonate with German-speaking engineering, pipeline, and construction audiences.
We then compiled a targeted list of media visitors attending IFAT, identifying the editors, journalists, and technical writers from the key German-language pipeline, waterworks, and construction trade titles who would be present at the show and most relevant to Cherne's expansion ambitions.
With the groundwork in place, our Associate Director for the DACH region, Cathrin Ferus, activated her established editorial network. With long-standing relationships across Germany's leading technical and industry media, Cathrin reached out directly to secure meetings on Cherne's behalf — positioning the brand ahead of the expo and ensuring that the right conversations would happen on the show floor.
Cherne's IFAT presence resulted in three days of back-to-back editorial meetings with the region's most influential pipeline and construction media. Those conversations translated directly into editorial coverage in key German pipeline and construction titles — giving Cherne the credible, authoritative media profile in the DACH region that forms the foundation of any successful long-term market entry strategy.
For a brand entering a new territory, there is no more powerful start than having the right editors already telling your story.
Samac
Samac Fixings has grown its product range to over 6,000 products across eye-catching and award-winning trade friendly brands, including the Performance range, Viper Collated Nails, Atlas Fixings and Rooftec products. Build PR works with Samac to promote its products to end users and merchants in the building and roofing industry with press releases, features and photoshoots bringing it products alive. The results have seen the company feature in the leading titles across the sector, growing brand awareness and positioning the company as a leading supplier to independent merchants.
Cistermiser
.jpg)
Keraflo
Another famous name in the sector, Keraflo knows water management and its storage will only become more relevant as this precious resource becomes more scarce. Build PR is helping Keraflo with its PR and messaging to answer the questions its customers have in order to meet stringent regulations and water safety requirements.
Talon
Build PR gets passionate about products - even the humble pipe clip gets us going! That is especially true when you see the incredible installations Talon’s products are used for. Now the home of PipeSnug, which we launched to the world in 2017, thanks to Build PR, Talon is expanding its publicity horizons and really showing the trade the incredible value in every one of its products.
HIKMICRO
When this global giant in temperature measurement and detection wanted brand building PR and technical copywriting services it settled on Build PR. From brochures, to in depth reports and presentations for the company, we have also secured the brand some top coverage in the leading industry titles.
Arctic Hayes
Here at Build PR we are good at changing minds. Arctic Hayes’s Pipe Freeze products are a game changer for plumbing and heating installers, but some are too stuck in their ways to use it. Through step by steps, testimonial editorials and myth busters we set about successfully showing the trade just how effective these great products are.
A R M D
ARMD chose Build Public Relation to launch its ground breaking tool insurance platform to the trade.
The Build PR team defined ARMD’s positioning, key messages and tactics and got to work on issue-based features that struck a chord with those most affected by tool theft.
With KPI’s linked to App downloads and driving traffic to the ARMD platform, Build PR is working to gain trust for its client and change the minds of an audience reluctant to get themselves insured.
A S Ramsay
An outstanding and dynamic Major Works contractor based in London and the South East, we were tasked with establishing blog writing, social media and video for their new websites. Our videos of their incredible projects at Butler’s Wharf and Battersea helped show off the company’s commitment to excellence.
Spectre
Build PR helped to raise brand awareness of this bold brand with the trade, producing eye catching social content and gathering hundreds of fans through competitions, social engagement and press coverage. Using our contacts we also got them featured on a leading You Tube channel leading to tens of thousands of views and peer recommendations.
McAlpine Plumbing Products
A famous name in the plumbing and heating industry, McAlpine Plumbing Products and Build PR are partnering on the launch of the company's first ever product launch that isn’t a non-plastic fitting. We are proud to be working with this Glasgow-based company with over 100 years’ of history!
PipeSnug
Build PR helped company founders Chris and Alex launch the unique PipeSnug product to the trade, offering expert advice and building awareness within the industry. We secured press coverage in well-known and widely-read trade publications and helped raise the profile of the product through social media videos and regular posts. PipeSnug has seen great results, and Chris and Alex have now secured nationwide merchant distribution for their innovative product.
Condensate Pro
Build PR launched Condensate Pro to the plumbing and heating sector. We raised brand awareness by boosting press coverage and built key connections for the company across the industry. Condensate Pro has now achieved its aim of securing merchant distribution.
HB42
Sustainability is a huge issue for the construction industry. When Hilton Banks launched its best selling Ultimate All-in-One Sealant & Adhesive in Eco Foils, we obtained coverage across the trade press with features that ran for several months. Our support also included social media posts, videos and press visits to Hilton Banks.
Grant UK
We have worked with Grant UK, a leader in home heating solutions, including renewables, for many years. We have produced consistent press releases and features on a monthly basis for Grant. But we also understand the issues and legislation affecting the construction industry and were able to support our favourite home heating specialists produce its ground breaking 2030 Vision strategic document, covering forthcoming changes to the Building Regulations and heating technologies.
Hitachi Power Tools
How do you cut through the PR noise in the power tool industry? By organising the Bathtub Challenge of course! As well as a full public relations and social media service, Build PR developed the concept of pitting the trades against each other in a challenge like no other. Cue tens of thousands of views, hundreds of thousands of opportunities to see the Hitachi brand in print and highly commended award at the Construction Marketing Awards.
HIKOKI Power Tools
Press events are a speciality of ours. When Hitachi Power Tools became HiKOKI Power Tools we oversaw the rebranding and ran a strategic and tactical messaging campaign. Working closely with this great client, we ensured key editors attended the launch event, the name change was covered prolifically in the trade press and the new key messages were highlighted across digital and social media.
