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  • Writer's pictureRichard Pagett

Our latest research and thought leadership project

Build PR was really proud to deliver what will prove to be a crucial strategic project for the National Tyre Distributors' Association (NTDA) on how its members (for instance, Kwik Fit and ATS) could keep their customers and employees safe in store post-'Freedom Day'.

The brief demanded a practical, auditable list of safety measures which could be adopted in branch to help prevent the spread of a virus we will have to live with for some time to come.

To achieve this we carried out original research on consumer sentiment (across all nations in the UK) on how safe motorists feel and what they would like to see in place. We examined other sectors and what they were considering too.

We also unpicked the latest Government advice and carried out further research into what NTDA members themselves were considering and implementing.

Even with a tight turnaround and the uncertainty around Government announcements, we researched, drafted and designed the report in time for the NTDA to brief members effectively.

The Tyre Press picked up the story on the 14th July and members receive the crucial information in good time before 19th July. The NTDA served its members very well by commissioning this report in good time and we love seeing results like this.

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