THE BUILD BLUEPRINT
OUR FOUNDATIONS FOR EFFECTIVE PR IN THE CONSTRUCTION INDUSTRY
For some organisations, defining success when working with public relations agencies can be frustrating. Insufficient planning, poor knowledge of the sector combined with ignorance of PR best practice leads to at best a woolly idea of what you have paid for, or worse, a failure to gain any coverage at all.
That is why we created the Build Blueprint
BUILD YOUR STRATEGY
We give your campaign the focus it needs to succeed
UNDERSTAND YOUR AUDIENCE
Pinpoint accuracy on where and how your customers get their information
We will define the most effective tactics and channels for your campaign
Our content and use of language is key to engaging with your audience
DELIVERY & COVERAGE
Our planning, hard work and connections will deliver the results your campaign deserves
Built upon CIPR best practice and over 20 years of experience in PR and communications, it brings structure and measurability to PR activity, and provides marketing managers with a reference point for their strategic, tactical and budget planning.
From product launches and brand awareness to crisis communications and social media engagement, the Blueprint works.