How does public relations support marketing?
In many organisations, PR and marketing all too often sit as separate areas leading to inconsistency and lack of strategic direction. In short, this results in missed opportunities and inefficient and unaligned execution. The best marketing strategies are the ones that use PR as a tool to contribute to achieving a higher goal and not one that relies on it solely as a siloed function. The best businesses are those that understand the successes that can be achieved through a co